'The Right Stuff': Soft, durable towels for you and your home
April 11, 2025, 10:39 AM
We're obsessed with a good towel.
"Good Morning America" lifestyle contributor Lori Bergamotto is shopping for some of the best towels on the market, from the softest towels to absorbent and long-lasting, durable options for your whole family.
Bergamotto shops brands like Parachute and brooklinen, Frontgate and more to help you find what will suit you and your home the best.
Continue on for more!
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Softest towels
Parachute
Organic Plush Towels
Parachute's Organic Plush Towels are made with the brand's 100% "organic long-staple Turkish cotton" and are its "most plush and dense" option.
- $19 to $89
- Parachute
Absorbant towels
15% off
brooklinen
Plush Turkish Cotton Bath Towel Bundle
This brooklinen bath bundle comes with two bath towels and two hand towels. Choose from a variety of colors, from green hues to blue and classic white. They are "made with organic Premium Aegean Turkish cotton, for longer and stronger fibers, as well as our exclusive proprietary weave for enhanced softness, strength, and absorbency," according to the brand.
- $117.30
- $138
- brooklinen
Luxurious towels
15% to 19% off
Frontgate
Frontgate Resort Collection Bath Towels
Frontgate boasts its Resort Collection is "ultra-absorbent" with "superior softness" and are "are lofty, thick, and as luxurious as any in the world." They are made with 100% fine-combed, long-staple Turkish cotton and are oversized for that ultimate post-shower hug.
- $25.50 - $148.80
- $30 - $186
- Frontgate
Durable towels
28% off
Silk & Snow
Plush Terry Towel Set, Bundle A
Silk & Snow's towels are 100% certified Egyptian Cotton. "High-quality construction is made with sustainability and durability in mind," according to the brand's website. Choose from a variety of bundles, like Bundle B, featuring two washcloths, two hand towels, two bath towels and one bath mat.
- $131.04
- $182
- Silk & Snow
Bargain towels
Amazon
Amazon Basics 100% Cotton Soft Quick-Dry Bath Towel Set, 8-Piece, White, 10" x 7"
Stock up on towels for your family and guests at Amazon. This eight-piece set includes two bath towels, two hand towels, and four washcloths. They are 100% cotton, lightweight and quickly absorb moisture, according to Amazon.
- $24.19
- Amazon
Towels for kids
Pottery Barn Kids
Puppy Kid Hooded Towel
Are you having a hard time during your child's bathtime? Make bathtime extra special with Pottery Barn Kid's hooded towel collection. This collection comes with an array of critters that your child will love; everything from puppies, crocodiles and bunnies. Don't miss out on their personalization feature where you can engrave your children's name in a selection of designs and text color.
- $59
- Pottery Barn Kids
Beach towels
40% off
Lands' End
Cabana Stripe Beach Towel
The Lands’ End Cabana Stripe Beach Towels are made from soft, pure cotton terry. They're the perfect weight—heavy enough for some cushion on the sand or chaise, but light enough to dry off with ease. With flatweave edges to stop fraying and a six-and-a-half-foot length for plenty of wrap-around room, these towels feature a fun retro cabana stripe that reverses to a matching color.
- $23.97
- $39.95
- Lands' End
Bundles
Walmart
Mainstays 10 Piece Towel Set with Upgraded Softness & Durability, White
Get more bang for your buck with a bundle towel deal you'll need to refresh your spring home essentials. Walmart's Mainstays ten-piece towel set with upgraded softness and durability comes with four bathtowels, two hand towels, and four washcloths. The stylish cotton bath towels feature double needle stitching for even more durability, an everyday must-have for your bathroom.
- $13.97
- Walmart
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