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Is the future of online shopping here? How to try before you buy using a filter

A Snapchat logo is displayed on a phone screen and a laptop keyboard in this illustration photo.
NurPhoto via Getty Images
ByCasey DelBasso
April 27, 2023, 6:42 PM

Nordstrom and Snapchat have teamed up to help make online beauty shopping easier.

You can now use a lens within the Snapchat app that lets you try on products virtually to see how they will look on you before you purchase -- all using augmented reality.

Nordstrom and Snapchat beauty shopping filter
Hunt & Gather

The lens highlights products from fan-favorite brands that are sold at Nordstrom, including Yves Saint Laurent, TOM FORD, Charlotte Tilbury, Laura Mercier and more.

"Snap AR makes the beauty industry more accessible and personalized -- plus, convenient. With a few taps you can see how different lipstick shades, eyes shadows and other tints look on you without having to go to a store to test them out," Rajni Jacques, Snapchat's global head of fashion and beauty, shared.

Scroll on to shop some of the products that you can test out from the comfort of your own home.

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By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

15% off
Nordstrom

24/7 Glide-On Eye Pencil URBAN DECAY

  • $21.25
  • $25
  • Nordstrom
Shop Now
Nordstrom

Scattered Light Glitter Eyeshadow HOURGLASS

  • $30
  • Nordstrom
Shop Now
Sephora

Laura Mercier Caviar Stick Eye Shadow

  • $32
  • Sephora
Shop Now
Snapchat and Nordstrom Filter
Hunt & Gather
Nordstrom

CHARLOTTE TILBURY Eyes to Mesmerise Cream Eyeshadow

  • $35
  • Nordstrom
Shop Now
15% off
Nordstrom

YVES SAINT LAURENT Rouge Volupté Shine Oil-in-Stick Lipstick Balm

  • $36.55
  • $43
  • Nordstrom
Shop Now
15% off
Nordstrom

DIOR Rouge Dior Refillable Lipstick

  • $38.25
  • $45
  • Nordstrom
Shop Now
15% off
Nordstrom

Tom Ford Lip Color Lipstick

  • $50.15
  • $59
  • Nordstrom
Shop Now
15% off
Nordstrom

YVES SAINT LAURENT Lash Clash Extreme Volume Mascara

  • $24.65
  • $29
  • Nordstrom
Shop Now
16% off
Nordstrom

Too Faced Better Than Sex Volumizing Mascara

  • $23.50
  • $28
  • Nordstrom
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15% off
Nordstrom

CLINIQUE Quickliner for Eyes Eyeliner Pencil

  • $19.55
  • $23
  • Nordstrom
Shop Now

Related Topics

  • Snapchat
  • Technology

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