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Selena Gomez's Rare Beauty launches new liquid contour for a natural sculpt

Selena Gomez appears in an ad for Rare Beauty’s new Soft Pinch Liquid Contour, available in seven shades.
Rare Beauty
ByClaire Peltier
January 23, 2025, 1:44 PM

Selena Gomez's Rare Beauty has just introduced the newest addition to its collection of makeup, skin care and more: the Rare Beauty Soft Pinch Liquid Contour.

Much like the Soft Pinch Liquid Blush, this liquid contour boasts an easy-to-blend, airy formula made to last.

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"I love contouring with this because it's so easy. It's pigmented, blends easily, and gives a naturally sculpted look," Gomez said in a statement.

The contour is available in seven neutral and cool-toned shades: Gentle, Mellow, Solace, Serene, Tranquil, Peaceful and Sublime.

Selena Gomez appears in an ad for Rare Beauty’s new Soft Pinch Liquid Contour, available in seven shades.
Rare Beauty

"Remember, one dot goes a long way," Rare Beauty wrote in a caption on Instagram.

You can shop the Soft Pinch Liquid Contour below!

By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

Sephora

Rare Beauty by Selena Gomez Soft Pinch Liquid Contour

  • $28
  • Sephora
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