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Kylie Cosmetics launches 1st foundation

Kylie Cosmetics launches first-ever foundation.
ABC News Photo Illustration, Dia Dipasupil/GettyImages
ABC News' associate social media producer, Zoe Moore.
ByZoe Moore
January 22, 2024, 2:25 PM

Kylie Cosmetics by Kylie Jenner officially has a foundation.

The beauty brand just released its Power Plush Longwear Foundation in 40 shades.

"I've been developing this foundation for over three years, and it has been a secret staple in my makeup kit," Jenner said in a press release.

"As Kylie Cosmetics' first-ever foundation, the performance of the product was important to me. The formula blends into the skin so easily for a gorgeous satin finish that's not too dewy and not too matte," Jenner added.

According to the brand, this is one of the most requested products from fans.

The formula is said to offer buildable coverage and includes skin care ingredients like vitamin E and niacinamide.

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Along with the foundation, Kylie Cosmetics launched a brush and setting spray.

Scroll down to get your hands on the latest from the brand.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Kylie Cosmetics

Kylie Cosmetics Power Plush Longwear Foundation

  • $36
  • Macy's
Shop Now
Kylie Cosmetics

Kylie Cosmetics Foundation Brush

  • $32
  • Macy's
Shop Now
Kylie Cosmetics

Kylie Cosmetics Setting Spray

  • $27
  • Macy's
Shop Now
Kylie Cosmetics

Kylie Cosmetics Power Plush Longwear Concealer

  • $27
  • Ulta
Shop Now
Kylie Cosmetics

Kylie Cosmetics Concealer Brush

  • $23
  • Ulta
Shop Now

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  • Jan 12, 2024

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