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Bag charms: Dress up your purse with these trendy accessories at every budget, starting under $10

Shop trendy bag charms for every budget
ABC News Photo Illustration, Patricia Designs, Amazon, Nordstrom
ByKelsey Legg
January 21, 2025, 4:09 PM

Bag charms have experienced a surge in popularity over the past year or so, due in part to the "messy bag" trend, otherwise known as "Birkin-ifying your bag."

This trend refers to the late actress Jane Birkin and her penchant for carrying her namesake (and very pricey) Hermes handbags in a distressed state, often plastered with keychains, patches and more, with the contents frequently spilling over.

You don't have to go such extremes to get in on the fun, however, as handbag charms are a cute, accessible way to add personality to your purse that can be changed out with the season, day or even your mood. Plus, they go great with the popular charm bracelets and necklaces that have become a staple accessory for many.

Bag charms come in endless varieties so you can best match your personality, with popular themes including teddy bears, fruit and tiny purses that are functional themselves. Some even combine these themes like the cute strawberry below from MAISON de SABRÉ that offers the perfect spot to stash an AirTag.

The brand also recently launched a line that nineties kids will love featuring the iconic Mr. Men and Little Miss characters in collectible, handcrafted charms and coin purses that add tons of personality to your carryall. Omar Sabre, co-founder and creative director of MAISON de SABRÉ, calls the pieces "a way to express our personalities and moods," adding, "It's a playful yet meaningful way to hint at who we are beneath the surface."

And if luxury charms aren't quite in your budget right now, don't worry: Prices range widely, meaning there are plenty of adorable options for under $20 (and well below).

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This variety and accessibility makes bag charms a great gift choice for any age range, whether you're grabbing cutesy, affordable cartoon charms as Valentine's Day treats for your favorite teen or tween girl or investing in a shrunken Coach bag for your favorite fashionista to clip onto her full size Coach bag. You can even go interactive for your favorite kid-at-heart by nabbing a fully functioning Hello Kitty Tamagotchi keychain!

Keep reading to find the perfect bag charm for yourself or to gift this season.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

The MAISON de SABRÉ Mr. Men and Little Miss collection

Saks Fifth Avenue

The Mr. Men and Little Miss Coin Purse

  • $149
  • Saks Fifth Avenue
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Saks Fifth Avenue

Mr. Grumpy Keychain Charm

  • $85
  • Saks Fifth Avenue
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Saks Fifth Avenue

Little Miss Sunshine Keychain Charm

  • $85
  • Saks Fifth Avenue
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Saks Fifth Avenue

Princess Keychain Charm

  • $85
  • Saks Fifth Avenue
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Saks Fifth Avenue

Mr. Wrong Keychain Charm

  • $85
  • Saks Fifth Avenue
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Saks Fifth Avenue

Mr. Strong Keychain Charm

  • $85
  • Saks Fifth Avenue
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Bags charms under $20

Amazon

Cute Cherry Keychain Bag Charms

  • $5.99
  • Amazon
Shop Now
Amazon

Sekiguchi 242467 Monchhichi Cherry Blossom Keychain, Floral, Pink, 10 cm

  • $13.11
  • Amazon
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20% off
Amazon

Mini Tumbler Keychain Accessories for Stanley Cup,Cute Cup Key Charms for Women Purse Handbag Backpack

  • $7.99
  • $9.99
  • Amazon
Shop Now
Free People

Armour Bag Charm

  • $10
  • Free People
Shop Now
Urban Outfitters

Calico Critters Keychain

  • $14
  • Urban Oufitters
Shop Now
61% off
Forever 21

Wicked Butterfly Keychain

  • $5
  • $12.99
  • Forever 21
Shop Now
30% off
Forever 21

Plush Keroppi Keychain

  • $6.29
  • $8.99
  • Forever 21
Shop Now
Amazon

Agromusk Cute Strawberry Keychain Bag Charms

  • $7.99
  • Amazon
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Amazon

Cute Keychains for Girls, Kawaii Car Keychain Accessories, Key Purse Handbag Charms for Women

  • $15.99
  • Amazon
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28% off
Amazon

Glitter Cherry Bag Charm with Key Ring and Clip – Sparkling Resin & Metal Accessory for Purses and Bags

  • $9.29
  • $12.99
  • Amazon
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Claire's

Wicked Claire's Exclusive Multi Charm Keychain

  • $9.99
  • Claire's
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Luxury bag charms

BaubleBar

Mickey Mouse Disney Bag Charm

  • $68
  • BaubleBar
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20% off
Amazon

TAMAGOTCHI Bandai Hello Kitty (Blue) 50th Anniversary Special Edition (90166) | Collectible Virtual Pet | Theme Games, Exclusive Accessories and Memorial Design

  • $31.28
  • $39.31
  • Amazon
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Patricia Nash

Laced Rose Key Fob Laser Lace Burnished

  • $69
  • Patricia Nash
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Nordstrom

MAISON de SABRÉ The SABREMOJI Fruit Charm

  • $75
  • Nordstrom
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28% off
Urban Outfitters

Vera Bradley UO Exclusive 3D Bunny Bag Charm

  • $25
  • $35
  • Urban Oufitters
Shop Now
Coach Outlet

Mini Rowan Bag Charm In Signature Canvas

  • $79
  • Coach Outlet
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Nordstrom

MAISON de SABRÉ The SABRÉMOJI Hello Kitty Charm

  • $85
  • Nordstrom
Shop Now
Coach

Star Cluster Bag Charm

  • $95
  • Coach Outlet
Shop Now
Nordstrom

MAISON de SABRÉ The SABREMOJI Weekender Charm

  • $79
  • Nordstrom
Shop Now
Baublebar

Mickey Mouse disney Bag Charm

  • $78
  • Baublebar
Shop Now
Nordstrom

MAISON de SABRÉ The SABREMOJI Fruit Charm MAISON de SABRÉ

  • $75
  • Nordstrom
Shop Now

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  • Nov 14, 2024

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