• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • GMA3: WYNTK
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2025 ABC News
  • Shop

This week in beauty: Notable launches and big sales on skincare, makeup, hair care and more

Shop new and notable beauty launches and sales
Amazon, Sephora, Saint Crewe
ByKelsey Legg
May 27, 2025, 9:33 PM

Here at "GMA," new beauty launches and sales are always coming across our desks. Skin care, hair care, makeup, fragrances and more -- you name it, we're on top of finding out what's new and worth your time and money.

Editor’s Picks

Memorial Day 2025: Jewelry sales at Swarovski, Bloomingdale's and more

  • May 26, 2025

This week's deals starting at 40% off: Shop sales at J. Crew, Amazon and more

  • May 30, 2025

41 Memorial Day deals that are still on sale now

  • May 27, 2025

Below, we're highlighting new and notable launches we think you'll like, as well as bestselling beauty products on sale so you can stock up now and save.

Related Articles

The best in beauty 2025: New skin care, makeup, fragrances and more to try

Whether you're in the market for a new batch of skin-firming serums, on the hunt for healthier hair or just looking to browse, keep reading! And make sure to check back as we update this article with more weekly top picks.

By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

New and notable beauty launches

  • Newly launched skincare line Saint Crewe was designed with younger and sensitive skin in mind, eschewing harsher anti-aging ingredients for lighter, glow-focused products that offer hydration without the heaviness. Third-party clinical testing and dermatologist input were carefully used while creating the formulations, leading to a simple, effective series of products that work great for the summer on oily, breakout-prone skin that still needs a moisture boost.
  • Merit recently launched their first-ever tinted sunscreen called The Uniform, and the formula is a surefire hit for summer thanks to its lightweight feel, skin-evening tint and broad spectrum SPF 45 protection. It comes in 15 shades that melt into skin instantly, and the formula is clean, vegan, cruelty-free and non-comedogenic (aka it won't clog your pores).
  • Millie Bobby Brown's brand Florence by Mills just launched a new hair and body mist called Love Core that draws on the essence of black cherry for a sweet, summery fragrance.
  • If you're not yet familiar with Keys Soulcare, a skin and body care line from Alicia Keys, you're missing out. The brand leans into the idea that your self-care routine should be a time of reflection and mindfulness, even offering a short questionnaire that helps you "discover your skincare ritual" -- try it yourself.
  • Trying to save on manicures but want a trendy look for summer? PaintLab makes affordable press-ons with staying power in fun designs that you can apply in minutes and wear for up to two weeks.
  • For a more classic but still popular look for your at-home manicure, try one of Salon Perfect's most popular styles at Walmart: A milky, pearlescent peach shade in a short, squared oval shape.
  • Beekman 1802's new cult classic product, Bloom Cream, just celebrated its fifth anniversary and remains a favorite for anyone looking for a rich, nourishing formula that comes in fun, "blooming" packaging you'll look forward to using in your routine.
  • Natural, healthy hair is back in a huge way, and one brand to check out in order to achieve healthier strands is Maria Nila. The brand's Ultimate Repair Set is the perfect place to start if you want to start cultivating smoother, thicker, stronger locks.

Ulta

florence by mills Love Core Hair & Body Mist

  • $18
  • Ulta
Shop Now
Saint Crewe

The Full Crewe

  • $150
  • Saint Crewe
Shop Now
Sephora

MERIT The Uniform Tinted Mineral Sunscreen Broad Spectrum SPF 45

  • $38
  • Sephora
Shop Now
Amazon

PaintLab Press-On Nails Manicure Kit, Tortie - Almond, 24-Piece Set, Long-Lasting Fake Nails with Glue, File, Prep Pad & Cuticle Stick

  • $15.99
  • Amazon
Shop Now
Amazon

Beekman 1802 Bloom Face Cream, Goat Milk Moisturizer - Hydrates, Nourishes & Restores Skin Barrier - Infused with Epsom Salt & Niacinamide - Safe for All Skin Types - Fragrance-Free, Cruelty-Free

  • $54
  • Amazon
Shop Now
Walmart

Salon Perfect Artificial Fake Press-ons, 255 Glazed Peach French Tip, Short Round Squoval, File and Glue Included, 30 Nails

  • $6.94
  • Walmart
Shop Now
Amazon

Keys Soulcare Golden Face Cleanser, Gently Removes Dirt, Makeup & Impurities and Soothes Skin with Manuka Honey, Cruelty-Free, 5.75 Fl Oz

  • $22
  • Amazon
Shop Now
Maria Nila

 Ultimate Repair Set

  • $96.50
  • Maria Nila
Shop Now

Beauty products on sale now

Stock up on your summer beauty products now before the sun really starts scorching us with deals on items like Brooke Shields's hair care brand, Commence, now offering 20% off a limited edition set products meant to protect your tresses from heat, UV damage and fading while offering weightless hydration and shine.

Other favorites on sale include the popular TruSkin Vitamin C Super Serum, silky sleeping bonnets and an electric shaver for men that's selling fast.

20% off
Commence

The Summer Set PROTECT & HYDRATE

  • $35
  • $44
  • Commence
Shop Now
17% off
Amazon

TruSkin Vitamin C Super Serum - Niacinamide, Retinol, Hyaluronic & Salicylic Acid - All-in-One Anti Aging Serum for Face – Improve Appearance of Dark Spots, Firmness for Brighter Looking Skin, 1 Fl Oz

  • $24.79
  • $29.95
  • Amazon
Shop Now
28% off
Credo Beauty

Tower 28 Bronzino Illuminating Cream Bronzer

  • $10
  • $14
  • Credo Beauty
Shop Now
33% off
Amazon

YANIBEST Silk Bonnet for Sleeping Women Satin Bonnet Double Layer Satin Lined Hair Bonnet with Tie Band Curly Hair

  • $9.98
  • $14.99
  • Amazon
Shop Now
29% off
Ulta

St. Tropez Self Tan Express Bronzing Mousse

  • $32.50
  • $46
  • Ulta
Shop Now
58% off
Amazon

Banana Boat Sport Kids Sunscreen Spray SPF 50, Twin Pack | Spray Sunscreen for Kids, Childrens Sunblock SPF 50, Oxybenzone-Free, 6oz each

  • $9.19
  • $21.99
  • Amazon
Shop Now
70% off
Amazon

Electric Beard Trimmer for Men: 16-in-1 Professional Barber Hair Clippers - Cordless Grooming Kit - Turbo Speed & Precision Blades

  • $29.99
  • $99.99
  • Amazon
Shop Now
34% off
Ulta

Kopari Beauty Sun Voyage SPF Travel Kit

  • $42
  • $64
  • Ulta
Shop Now

Editor’s Picks

Memorial Day 2025: Jewelry sales at Swarovski, Bloomingdale's and more

  • May 26, 2025

This week's deals starting at 40% off: Shop sales at J. Crew, Amazon and more

  • May 30, 2025

41 Memorial Day deals that are still on sale now

  • May 27, 2025

Up Next in Shop—

Shop picks from the Oprah Daily Sun O-wards

June 2, 2025

This week from 40 Boxes: Save 63% on Guard Your ID identity protection kits and more

June 2, 2025

'GMA' Digital Deals: Save 50% on Shady Lady hats and bags

June 2, 2025

'GMA' Deals & Steals on summer fashion

May 31, 2025

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2025 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2025 ABC News