Amazon Prime Day 2025: When it's happening and brands on sale
Get ready, deal hunters: Amazon Prime Day is back this July, and it's shaping up to be one of the summer's biggest shopping events.
This year, the annual mega-sale is expanding to four days and will take place July 8-11, offering exclusive discounts across nearly every category on Amazon.
Whether you're stocking up on household essentials, upgrading your tech or finally picking up that skin care set you've been eyeing, Prime Day is the perfect time to save big.
Here's what to know so you can prepare ahead and make the most of the savings bonanza.
What is Amazon Prime Day?
Amazon Prime Day is a once-a-year event that gives Prime members early and exclusive access to thousands of deals on everything from beauty and electronics to toys, fashion and home goods.
The sale includes limited-time "Lightning Deals," deep discounts on Amazon's own devices (like Echo and Kindle), and offers from top brands you won't want to miss.
When is Amazon Prime Day 2025?
The event takes place July 8-11. The sale usually kicks off at midnight Pacific Time on the first day.
Amazon typically announces early deals in the weeks leading up to Prime Day, so keep an eye out in late June and early July for sneak peeks and early access offers.
What kinds of deals should you expect?
While the full lineup won't be revealed until the day of, previous years have included:
- Major price drops on Amazon devices (Fire TV Sticks, Echo smart speakers, Kindles, etc.).
- Steep discounts on top beauty brands, tech gear, kitchen appliances and back-to-school items.
- Early back-to-school and college dorm must-haves.
- Flash sales that last for only a few hours or while supplies last.
Do I need a Prime membership to shop?
Yes. Prime Day is exclusively for Amazon Prime members.
Not a member yet? New users can sign up for a 30-day free trial, giving you full access to Prime Day deals and all other benefits, including free two-day shipping, Prime Video and more.
Students can also sign up at a discounted rate of $7.49 per month.
How to prepare for Prime Day
To get the best deals:
- Create a wishlist of what you're hoping to score.
- Set alerts for specific products using the Amazon app.
- Watch for Lightning Deals, which are often limited in quantity and time.
- Download the Amazon app for push notifications and sneak peeks.
Stay tuned as we get closer to Prime Day 2025 -- we'll be rounding up the best deals, early finds and can't-miss offers to help you save smarter.
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Brands on sale for Prime Day
Check out some notable brands with upcoming deals for Prime Day.
- Aestura: 20% off select products
- amika: 30% off dry shampoo, styling oil, hair masks and more
- Asutra: 20% off yoga mat cleaning wipes and more
- Baggallini: 20% to 40% off backpacks, crossbody bags and more
- Batiste: 30% off dry shampoo
- Beautyblender: 30% off the Original Pink Duo
- Beekman 1802: 20% to 40% off face moisturizers, oils, soap bars and more
- Biodance: Up to 30% off masks, toner pads and more
- bliss: 20% to 50% off select products
- Cascade: Deals on Cascade Platinum Plus Action Pacs and more
- Colgate: Up to 30% off teeth whitening
- Dawn: Deals on Dawn Powerwash Dish Spray, PowerSuds and more
- Drybar: 20% off blow dryers, finishing sprays and more
- Dyson: Deals on the Airwrap Multi-Styler Complete Long and the Supersonic Hair Dryer
- Function of Beauty: Up to 25% off bundles, hair kits and more
- Garnier: 25% off for Prime Day
- Hot Tools: Deals on curling irons, flat irons and more
- INNISFREE: 20% to 30% off serum, sunscreen and more
- Jouer: Deals on setting powders, eye patches and more
- Kate Somerville: 30% off collection
- Kérastase: 20% off select products including hair oils, night serums and more
- LANEIGE: 20% off the Lip Sleeping Mask, Lip Glowy Balm and more
- Living Proof: 30% off select products
- L'Oreal: Up to 20% off cosmetics, hair care, skin care and more
- Lumineux: 33% off bestselling whitening strips
- Hero: 20% off Mighty Patch pimple patches
- MONDAY Haircare: Up to 25% off shampoos, conditioners and more
- Neutrogena: 15% to 30% off select products, including Neutrogena Makeup Remover Cleansing Wipes, Neutrogena Hydro Boost Water Gel, Neutrogena Ultra Sheer Sunscreen and more
- quip: 20% off the Ultra Next Generation Smart Sonic Electric Toothbrush and more
- Revlon: Deals on curling irons, straighteners and more
- Shani Darden: 20% off skin care
- Tatcha Skincare: Deals on skin mist, cleansing oil and more
- Weleda: 15% off the Skin Food collection
Can't wait? Shop these Amazon deals now!
Neutrogena Hydro Boost Hyaluronic Acid Face Moisturizer with Sunscreen, Broad Spectrum SPF 50
- $18.97
- $26.79
- Amazon
Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphonesl Watch 3 (45mm) Latest Model
- $179.95
- $349.99
- Amazon
Bliss Block Star SPF 30 Daily Tinted Sunscreen with Zinc Oxide, Sunscreen & Makeup Primer- All Skin Tones - 100% Mineral Broad Spectrum Sunscreen with Titanium Dioxide & Antioxidant Blend,- 1.4 fl oz.
- $21.99
- $25
- Amazon
Anker USB Hub 4 Ports, Multiple USB 3.0 Hub, USB Splitter for Laptop, Extender for A Port Laptop, PC, Desktop and More
- $9.99
- $17.99
- Amazon
eufy Robot Vacuum 11S MAX, Super Thin, Powerful Suction, Quiet, Self-Charging Robotic Vacuum Cleaner, Cleans Hard Floors to Medium-Pile Carpets, Black
- $159.99
- $279.99
- Amazon
SOJOS Retro Polarized Aviator Sunglasses for Women Men Classic 70s Vintage Trendy Square Aviators SJ2174
- $14.99
- $19.99
- Amazon
Soundcore by Anker Space A40 Adaptive Active Noise Cancelling Wireless Earbuds
- $44.98
- $79.99
- Amazon
