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Amazon Prime Day 2025: What to know

An Amazon messenger delivers a package in Manhattan, Sept. 16, 2023.
Michael Kappeler/picture alliance via Getty Images

June 04, 2025, 4:25 PM

Get ready, deal hunters, Amazon Prime Day is back this July, and it's shaping up to be one of the summer's biggest shopping events.

This year, the annual mega-sale will take place in July, offering exclusive discounts across nearly every category on Amazon.

Whether you're stocking up on household essentials, upgrading your tech, or finally splurging on that skin care set you've been eyeing, Prime Day is the perfect time to save big. Here's what to know so you can prepare ahead and make the most of the savings bonanza.

What is Amazon Prime Day?

Amazon Prime Day is a once-a-year event that gives Prime members early and exclusive access to thousands of deals on everything from beauty and electronics to toys, fashion and home goods.

The sale includes limited-time "Lightning Deals," deep discounts on Amazon's own devices (like Echo and Kindle), and offers from top brands you won't want to miss.

Prime packages are being delivered in Manhattan, July 6, 2024.
NurPhoto via Getty Images

When is Amazon Prime Day 2025?

The event is taking place in July. The sale usually kicks off at midnight Pacific Time and runs for 48 hours.

Amazon typically announces early deals in the weeks leading up to Prime Day, so keep an eye out in late June and early July for sneak peeks and early access offers.

What kinds of deals should you expect?

While the full lineup won't be revealed until the day of, previous years have included:

Major price drops on Amazon devices (Fire TV Sticks, Echo smart speakers, Kindles, etc.).
Steep discounts on top beauty brands, tech gear, kitchen appliances and back-to-school items.
Early back-to-school and college dorm must-haves.
Flash sales that last for only a few hours or while supplies last.

Do I need a Prime membership to shop?

Yes. Prime Day is exclusively for Amazon Prime members.

Not a member yet? New users can sign up for a 30-day free trial, giving you full access to Prime Day deals and all other benefits, including free two-day shipping, Prime Video and more.

Students can also sign up at a discounted rate of $7.49 per month.

How to prepare for Prime Day

To get the best deals:

Create a wishlist of what you're hoping to score.
Set alerts for specific products using the Amazon app.
Watch for Lightning Deals, which are often limited in quantity and time.
Download the Amazon app for push notifications and sneak peeks.

Stay tuned as we get closer to Prime Day 2025 -- we'll be rounding up the best deals, early finds and can't-miss offers to help you save smarter.

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