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Amazon’s Holiday Beauty Event 2026: What to know and when to shop

1:12
Headlines from ABC News Live
STOCK/Getty Images
ByClaire Peltier
October 16, 2026, 8:22 PM

Love a beauty sale? Us too.

If you missed Amazon Prime Big Deal Days, Amazon's Holiday Beauty Event is just days away, offering thousands of deals across makeup, skin care, fragrance and beyond.

When is the Amazon Holiday Beauty Event?

Amazon's Holiday Beauty Event will run from Oct. 19 to Nov. 1. There will be 48-hour flash deals rotating throughout the event, with specific categories up to 40% off.

What brands will be on sale?

Shop 30% off prestige brands throughout the event, including Armani, Dyson, Tarte, Clinique, ELEMIS and Charlotte Tilbury, plus savings on gift sets and essentials.

For example, restock on Charlotte Tilbury lipsticks, mascaras, highlighters and more all on sale, or consider purchasing to gift someone this holiday season.

Flash deals will feature up to 40% off, so we'll be on the lookout for our favorites.

Early deals

Want to shop now? Amazon offers daily deals on beauty, so we're rounding up those worth adding to cart.

By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

26% off
Amazon

JIYU Toner Pads

  • $43.99
  • $59.95
  • Amazon
Shop Now
36% off
Amazon

Shark FlexStyle, Air Multi-Styler & Drying System, Coanda, Copper

  • $199.99
  • $314
  • Amazon
Shop Now
23% off
Amazon

Ditoi Face Towels XL, Ultra‑Soft Disposable Facial Towels

  • $9.99
  • $12.99
  • Amazon
Shop Now
14% off
Amazon

Shark CryoGlow LED Face Mask, Red Light Therapy, Under-Eye Cooling

  • $299
  • $349.99
  • Amazon
Shop Now
20% off
Amazon

Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs

  • $6.32
  • $7.99
  • Amazon
Shop Now
38% off
Amazon

celimax Pore+Dark Spot Brightening Cream

  • $14.71
  • $24
  • Amazon
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28% off
Amazon

Wavytalk Thermal Brush 1.5" Detachable Heated Round Brush for Blowout Look

  • $30.58
  • $42.99
  • Amazon
Shop Now

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Amazon’s Holiday Beauty Event 2026: What to know and when to shop

October 16, 2026

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