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Abercrombie & Fitch celebrates its NYC origins with star-studded fall denim campaign

Abercrombie & Fitch celebrate New York with new fall denim campaign
Abercrombie & Fitch
ByKelsey Legg
July 30, 2026, 6:15 PM

Abercrombie & Fitch just dropped one of the most chic fall campaigns you'll see in the coming season, with a star-studded cast including bestselling author and model Emily Ratajkowski, supermodel Paloma Elsesser, and New York Giants players Jaxson Dart and Malik Nabers.

Abercrombie & Fitch celebrate New York with new fall denim campaign.
Abercrombie & Fitch

Set against the backdrop of several iconic New York City locations (Fanelli's date, anyone?), the campaign celebrates the 134-year-old brand's NYC roots while incorporating the type of easy, laid-back looks that echo the city's effortless street style and solidifies its place at the apex of American fashion.

Abercrombie & Fitch celebrate New York with new fall denim campaign.
Abercrombie & Fitch

Ratajkowski and Elsesser naturally steal the show, each showcasing exactly why they're both longstanding "it" girls in the fashion scene. A dual shot of the two features Elsesser wearing a monochromatic chocolate brown look broken up by a striped tee, while Ratajkowski models an ensemble composed of various brown and cream shades with a grunge-inspired flannel at her waist.

Each embodies the warm glow of an autumn sunset, tinged with timeless urban sophistication that works whether you're running between Fashion Week appointments or dropping your kids off at school.

PHOTO: Abercrombie & Fitch celebrate New York with new fall denim campaign
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Abercrombie & Fitch celebrate New York with new fall denim campaign .
Abercrombie & Fitch

Dart and Nabers keep things cool on the menswear side, both showcasing classic, '90s-inspired denim in a multitude of ways.

One of Dart's looks explores mixing a button-down shirt, tie, and blazer for an elevated take on casual dressing, while Nabers looks weekend-ready with a suede jacket, burgundy trainers, and a simple Henley any man will love having in his wardrobe for years to come.

PHOTO: Abercrombie & Fitch celebrate New York with new fall denim campaign
.
Abercrombie & Fitch celebrate New York with new fall denim campaign .
Abercrombie & Fitch

The collection highlights several of Abercrombie's bestselling denim styles like the Curve Love High Rise Wide Leg, a fantastic option for anyone who has ever suffered the fateful waistband gap, and the Relaxed Straight Jean for men -- a must-have that never goes out of style. In total, there are 120 styles to shop so your perfect pair of jeans is not far away.

To see more and shop the full campaign, head to Abercrombie's website, or keep scrolling to see the standout picks we're adding to our cart right now.

By clicking on these shopping links, visitors will leave ABCNews.com and GoodMorningAmerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

Abercrombie & Fitch

Curve Love High Rise Wide Leg Trouser Jean

  • $100
  • Abercrombie & Fitch
Shop Now
Abercrombie & Fitch

Baggy Jean

  • $90
  • Abercrombie & Fitch
Shop Now
Abercrombie & Fitch

High Rise Wide Leg Jean

  • $90
  • Abercrombie & Fitch
Shop Now
Abercrombie & Fitch

Curve Love High Rise Wide Leg Jean

  • $90
  • Abercrombie & Fitch
Shop Now
Abercrombie & Fitch

High Rise Wide Leg Jean

  • $90
  • Abercrombie & Fitch
Shop Now
Abercrombie & Fitch

Relaxed Straight Jean

  • $80
  • Abercrombie & Fitch
Shop Now

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