• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • GMA3: WYNTK
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2025 ABC News
  • Shop

This No. 1 bestselling mascara is under $5

Shop Essence mascara on Amazon
ABC News Photo Illustration, Amazon
ByClaire Peltier
April 17, 2023, 2:48 PM

The essence Lash Princess False Lash Effect Mascara is the No.1 bestselling mascara on Amazon -- and it's under $5.

"Forget false lashes, this mascara aims to provide you with a falsies look using your natural lashes," essence's website reads. "The conical-shape fiber brush helps lengthen and lift lashes for a fuller and more voluminous appearance."

The mascara offers dramatic volume (without clumping!) and all-day wear in addition to being cruelty-free, gluten-free, paraben-free and fragrance-free.

Customers have given the mascara a rating of 4.4 out of 5 stars on Amazon with over 324,000 reviews.

Related Articles

MORE: Mascaras, eyelash curlers and more to help put your fresh face forward

Continue below to shop the mascara and add it to your new spring makeup routine.

Get more shopGMA! Sign up for our newsletter, and follow on Instagram and TikTok.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Amazon

essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free

  • $4.99
  • Amazon
Shop Now

Up Next in Shop—

Today's deals starting at 40% off: Beats headphones, adidas sneakers and more

June 12, 2025

Travel season is here! Shop new launches and sales on luggage, gadgets and more

June 12, 2025

This week in beauty: Sales on sunscreen, fragrance and more

June 12, 2025

31 swim trunks and shorts for men, starting under $25

June 12, 2025

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2025 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2025 ABC News