• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Your Privacy Choices
  • Contact Us
  • Recalls and Product Safety Alerts
  • © 2026 ABC News
  • Food

Tipping point: Viral video sparks questions about gratuities

2:41
Viral video raises questions on how much to tip
STOCK PHOTO/Getty Images
ByKelly McCarthy and Taylor Dunn
May 02, 2024, 1:49 PM

Tipping has seen a shift, especially compared to pre-pandemic, when the cost of food and everything else was lower, but one man's recent experience that went viral on social media has sparked new questions around gratuities.

Mark OBrien shared a video on Instagram showing an electronic screen that displayed the suggested tip percentages on his $27 check total. The problem he said, "15% of $27 is not $6, 18% of 27 is not $7, 20% is not $8."

The fuzzy math prompted hundreds of varied comments from viewers, with some writing that "restaurants need to pay their employees, not us," and one person arguing that "tipping is out of control."

In this undated stock photo, a customer is seen writing a tip amount on their restaurant bill.
STOCK PHOTO/Getty Images

Related Articles

How a proliferation of prompts has created 'tipping fatigue,' changed consumer behavior

The payment device in the video, however, displays a disclaimer that states "tip is calculated after tax and before discounts."

Editor’s Picks

Tipping point: How a proliferation of tip prompts has changed consumer behavior

  • Dec 15, 2023

DoorDash removes tipping at checkout as minimum wage increases in NYC

  • Dec 07, 2023

Viral video sparks debate about tipping

  • Sep 16, 2023

The unnamed restaurant said that OBrien received a discount for the cost of an entree, which he sent back to the kitchen. And while he wasn't charged for that item, the discounted cost was included in the tipping calculations.

"This is not a scam. We have a disclaimer that alerts guests that the tip is calculated before discounts. We also allow for a custom tip for guests' convenience," a representative for the restaurant told ABC News.

OBrien claimed the discount wasn't made clear to him.

In this undated stock photo, a customer is prompted to select a tip amount on a portable card reader.
STOCK PHOTO/Getty Images

"I just want people to be alert to it," he told ABC News about why he chose to speak out. "But definitely don't take it out on the servers for sure, because they're just trying to make a living like everybody else."

John Waldmann, founder and CEO of restaurant software Homebase, told ABC News the confusion and frustration surrounding tipping these days is not totally surprising.

"Part of the consumer frustration is the expectations and behaviors around tipping changed dramatically in the last four years," Waldmann said. "I think that that has really confused a lot of people."

Related Topics

  • Food

Editor’s Picks

Tipping point: How a proliferation of tip prompts has changed consumer behavior

  • Dec 15, 2023

DoorDash removes tipping at checkout as minimum wage increases in NYC

  • Dec 07, 2023

Viral video sparks debate about tipping

  • Sep 16, 2023

Up Next in Food—

Must-try recipes from celeb hotspot The Corner Store

October 2, 2026

Rachael Ray, Dr. Ian Smith share recipes from 'The New Menopause Kitchen'

September 30, 2026

How to make light and fluffy pancakes at home

September 26, 2026

Chef Adrianna Adarme shares recipes for Hispanic Heritage Month

September 25, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Your Privacy Choices
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap
  • Recalls and Product Safety Alerts

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Your Privacy Choices— 
  • Contact Us— 
  • Recalls and Product Safety Alerts— 

© 2026 ABC News