New Super Bowl commercials: Food, drink brands pack nostalgia, humor and celebs in new spots
As the Kansas City Chiefs and the Philadelphia Eagles prepare for a Big Game rematch at Caesars Superdome in New Orleans for Super Bowl LIX, brands are betting big on enticing consumers with an action-packed, star-studded commercials, releasing early glimpses of the new ad spots full of celebrities, nostalgia and comedy.
Brands roll out early Super Bowl ads
Ahead of Super Bowl Sunday on Feb. 9, many companies have dropped first-looks and even the full ad spots ahead of the biggest day in advertising.
"I think you're gonna see a lot of not serious stuff. People want a reprieve and escapism," advertising expert Donny Deutsch told "Good Morning America" on Thursday. "We'll see a lot of celebrities, a lot of humor -- the problem becomes we have so many celebrities every year it becomes a celebrity lalapalooza so you don't always remember who's doing what."
Deutsch said the "strongest" frontrunner in his book has been the iconic rom-com recreation from Hellmann's.
"The 'When Harry Met Sally reunion between Meg Ryan, Billy Crystal where she has her fake orgasm in Katz's Delicatessen," he said. "And this year she has a real one from eating Hellmann's mayonnaise. What I like about this is the product is front and center, it's part of the reason they're in the ad so it makes sense."
Check out a mix of the new food and drink filled spots below.
When Sally Met Hellmann's Super Bowl ad reunites Meg Ryan and Billy Crystal at Katz's Deli
The popular mayonnaise brand enlisted Meg Ryan and Billy Crystal to make a return to Katz's Deli in New York City -- the location of their hit 1989 film "When Harry Met Sally" -- for a nostalgic nod to their iconic exchange for the Big Game.
Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene at the same table, this time with a deliciously, creamy twist.
The 30 second spot that will air during the second quarter of the Super Bowl on Feb. 9, directed by Jake Szymanski, finds Sally sitting across from Harry sporting his classic cable knit fisherman’s sweater and celebrating their anniversary over a deli lunch.
Sally, displeased with her hot turkey sandwich, adds a generous squeeze of Hellmann’s mayonnaise that adds mind-blowing flavor and her reaction to tasting it once again prompts fellow patrons to take notice.
In the fresh take, Sydney Sweeney makes a cameo delivering Ryan's iconic line, "I’ll have what she’s having."
Watch the extended 60 second version that debuted on social media and YouTube on Wednesday here:
Budweiser makes Clydesdale foal star of the Super Bowl
This year's ad was filmed on location at the Anheuser-Busch flagship brewery in St. Louis, Missouri. "Good Morning America" got an exclusive behind the scenes look at where the new "First Delivery" commercial came together and showed the full commercial for the first time Monday morning.
The American beer company tapped the iconic Budweiser Clydesdales, who have stood as a symbol of Anheuser-Busch’s tradition and heritage since 1933, to appear in their 47th big game spot with the smallest Super Bowl star in over a decade -- a Clydesdale foal.
The ad follows the journey of a strong willed foal from brewery stable to bar, proving it's mighty determination to make a first Budweiser delivery.
Matthew McConaughey links football history in food conspiracy Uber Eats Super Bowl ad with Kevin Bacon, Martha Stewart and more
Uber Eats revealed its full Big Game spot that will air during the Super Bowl on Sunday, sharing the commercial first with "Good Morning America."
The commercial highlights how food has long been intertwined with football. McConaughey unravels the similarities to the sport's seemingly savory history, which he says could all be "a conspiracy to make us hungry" in the new Century of Cravings ad.
The food delivery platform has been teasing its new star-powered spot over the last few weeks but saved some big secrets, including the cameo from none other than Kevin Bacon.
"This is what happens when your last name is a food," Bacon said in an exclusive interview with "GMA" of his inclusion and the opening scene that recaps the birth of football, such as calling a football a pigskin because "everybody loves bacon."
After Bacon sports an old-timey football look at the start of the ad, complete with a leather helmet dating back to 1876, McConaughey ponders how Buffalo got a team as he and "Hot Ones" host Sean Evans enjoys a plate of wings with their buddy Bill.
The real-life Washington Commanders fan later transforms into longtime Chicago Bears coach Mike Ditka, before heading into a NFL boardroom meeting with Martha Stewart and Charli XCX. Finally, the ad ends with him begging famed director Greta Gerwig to help make his vision into a movie.
Ben Affleck returns to DunKings with Casey Affleck, Jeremy Strong in new Dunkin' Super Bowl ad
For the first time since last Super Bowl, Ben Affleck is ready to suit up in a new DunKings spot and he’s not alone.
The new teaser that aired during the Grammys,showed the Massachusetts-based coffee chain's frontman in a new DunKings tracksuit alongside his brother, Casey Affleck, knocking on Strong's dressing room door in "The Bean Method."
"Jeremy is a method actor," the younger Affleck reminded, while sporting a fuzzy pink bucket hat and orange sunglasses. "He's preparing, he's doing his research."
Strong blends his Bostonian Dunkin’ roots with his signature commitment to character transformation, fully submerged in a vat of coffee beans. The full ad will air in the first commercial break of the game.
The Dunkin' Cinematic Universe returns to the Super Bowl for the third year from Artists Equity -- Ben Affleck and Matt Damon’s company that served as the brand’s creative agency and production company for the campaign.
Häagen-Dazs ice cream slows things down for Fast & Furious stars Vin Diesel, Michelle Rodriguez and Ludacris
The "Fast & Furious" trio are back in action, but after what looks like a speedy getaway Vin Diesel and Michelle Rodriguez slow things down on a scenic coastal highway to enjoy an ice cream bar, set to the tune of Smokey Robinson's "Cruisin."
"Hey, what happened to fast life?" Ludacris yells from his Jeep as he drives alongside the couple in the cherry red convertible. "Not today," Vin Diesel responds.
Stella Artois sees double as David Beckham meets 'twin brother' Matt Damon
The premier European-style lager, is back with its first national big game spot in six years and revealed a fun new dynamic duo for the Super Bowl LIX commercial starring two global ambassadors, David Beckham and Matt Damon.
In "The Other David," a shocking conversation plays out over freshly poured Stella Artois as Beckham finds out from his fictional parents that he has a long-lost brother who they left in America.
He meets up with Dave Beckham, played by Damon, and get to know one another during a backyard barbecue, eating Buffalo wings and drinking some Stella. "I have taste David," Damon's character says as they sip the beer.
"Other David" punts a football as a party trick before the real Beckham reveals he's a famous soccer player.
"Like Matt Damon famous?" he asks Beckham. "Maybe Ben Affleck famous," he retorts, poking fun at Damon's longtime friend in real life.
Bud Light taps Post Malone, Shane Gillis to star in new backyard party Super Bowl spot
The official beer sponsor of the NFL brought back iconic Bud Light partners, Post Malone and Shane Gillis, for the brand's Super Bowl LIX spot.
The Grammy-nominated artist and stand-up comedian are enlisted as the neighborhood "big men on cul-de-sac" to liven up lame get togethers and use a leaf blower to blast beer cans as invitations all over the street.
The payoff moment comes in the form of a Peyton Manning cameo, as the former Broncos Hall of Fame quarterback shows up sporting jorts and a fanny pack.
This spot marks Post Malone’s fourth Super Bowl campaign with Bud Light, and Gillis’s debut appearance with the beer brand. Malone will also headline the brand's Super Bowl LIX takeover, "Bud Light Backyard Presents Post Malone" concert, that kicks off Super Bowl weekend in New Orleans on Friday.
Coors Light teases Case of the Mondays
The Coors Light big game spot stars actor and comedian Timothy Simons, known for his roles in "Veep" and "Nobody Wants This," who the brand said is "practically the embodiment of a 'Case of the Mondays.'"
Everything seems to go hilariously wrong while he's filming a sitcom scene, from fumbling lines to repeated comedic blunders, Simons is showing off some Monday mayhem.
Willem Dafoe, Catherine O' Hara toast on the pickleball court with Michelob ULTRA
Catherine O'Hara stars alongside Willem Dafoe in the new minute-long spot "The ULTRA Hustle" as they ask various others to play them "for an ULTRA."
The pair smash and dink their way around various pickleball courts for the fast-paced Super Bowl LIX ad.
The ad includes appearances from Olympic gold medalist Ryan Crouser, professional pickleballers, WNBA star Sabrina Ionescu and NFL Hall of Famer Randy Moss.
Instacart enlists iconic food spokescharacters for first-ever Super Bowl ad
The Old Spice Guy, a Heinz wiener dog and the Pillsbury Doughboy walk into a trailer....
The retail delivery company unveiled the teaser for its first-ever Super Bowl commercial, which will air on TV during the NFC championship game on Jan. 26.
Pringles stacks cast with famed mustached men for Big Game ad
The celeb-stacked and 'stached Pringles Super Bowl commercial has three official teasers with Adam Brody, Nick Offerman, and James Harden.
While the company said it "can’t let too many crisps out of the can just yet," the Pringles spot will "showcase a playful, new story unlike anything you’ve seen from the brand in the Big Game before."
The first glimpses tease humor of how each mystery will unfold in the full ad; What mysterious activity nose wiggling activity is coming from Brody's Pringles can? What strange objects has Offerman spotted in the sky? It’s definitely not a bird or a plane.
And all three join Pringles in "passing the phone" to some of the most legendary msustaches and Pringles fans in the game.
Coffee Mate cold foam creamer has Shania Twain singing
The country music star is seen singing a little jingle in a silky pink robe using a can of Coffee Mate cold foam as a microphone.
Who is in the Super Bowl?
The Kansas City Chiefs will face the Philadelphia Eagles in Super Bowl LIX at the Caesars Superdome in New Orleans, Louisiana on February 9, 2025.
This story was originally published on Jan. 24, 2025. Please check back for continued updates.
