Netflix unveils new TV experience: What to know about the fresh design
Netflix is unveiling a brand-new way to navigate its television selection.
The streamer released details for its "new TV experience" on Wednesday, outlining a "simpler, easier, and more intuitive design" for audience members.
"The new Netflix TV experience is still the one you know and love -- just better," Eunice Kim, Netflix's chief product officer, said in a press release.
The streamer said its "updated TV homepage" will feature a "clean and modern design" and will be available to subscribers "in the coming weeks and months."
"When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members' needs, and capable of elevating the most thrilling moments on Netflix," Kim said.
Here is everything to know about the new Netflix TV experience.
More information about each title will be readily available
Netflix said in the updated experience, the viewer will have more information "front and center" about each show option, with callouts like "Emmy Award Winner" and "#1 in TV Shows," as examples.
According to the New York Times, these extra details will be provided when users hover the title on the Netflix television home page.
More visibility to homepage shortcuts
The streamer plans to move the shortcut options that allowed users to access "Search" and "My List" to a more visible location on the top of the homepage from their previous spot on the left side.
Enhanced recommendations
"We're making the recommendations on the homepage more responsive to your moods and interests in the moment," Wednesday's release states.
According to the New York Times, the new homepage will offer users content recommendations based on their search processes in close to real-time.
New additions to the mobile homepage experience
It's not just the television homepage that's getting a reboot. The mobile experience will also get a few new designs, according to Netflix.
The streamer said iOS users, using a "small opt-in beta," can use a Generative AI search function that can search for content based off of conversational prompts provided by the user.
The search prompt example provided by Netflix was "I want something funny and upbeat."
In addition to the search function, Netflix said it will be testing a feed composed of vertical clips that users can click into to watch the show or movie, add to a list or share.
