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Netflix increases prices: What you'll pay now

4:19
Actor Matthew Macfadyen on new Netflix series and life after ‘Succession’
Isabelle Souriment/Hans Lucas/AFP via Getty Images
ByMason Leib
March 27, 2026, 5:39 PM

Netflix is raising its prices across subscription tiers.

The streaming giant previously raised prices in January 2025 and is now upping the cost of its subscriptions once more, according to new pricing information on Netflix's website.

The price change will affect all three subscription tiers Netflix offers, bringing the Standard subscription with ads to $8.99 per a month, up from its previous price of $7.99.

A smartphone showing the Netflix N logo is held in front of a television displaying the Netflix home screen.
Isabelle Souriment/Hans Lucas/AFP via Getty Images

The ad-free Standard subscription will also jump to $19.99, up from $17.99 in last year's price bump.

Finally, the Premium subscription, which comes with ad-free 4k and HDR viewing options, will now cost $26.99.

"Extra member" subscription add-ons, which allow Netflix subscribers to share their account with others outside of their household, cost $7.99 per person for the Standard plan with ads (up from $6.99) and $9.99 per person for the ad-free plan (up from $8.99), according to Netflix's website.

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Ad-free Standard subscribers are able to add one "extra member" to their account, while Premium plan subscribers are able to add two.

"Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices," a Netflix spokesperson told ABC News in a statement Friday.

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They added, "We know members have never had more choices in entertainment and we're committed to delivering an experience that meets and exceeds their expectations."

Earlier this year, Netflix scrapped plans to acquire Warner Bros. Discovery after Paramount launched a hostile takeover bid to acquire the studio.

The defunct Netflix and Warner Bros. Discovery deal had been valued at approximately $83 billion, according to the company.

Warner Bros. Discovery announced it had agreed to a deal with Paramount in late February, valued at about $110 billion.

Editor's note: This article has been updated to include a statement from Netflix.

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